Training Peaks becomes The Official Training Software of the CEO Ironman Challenge

A partnership to provide CEOs the best training solutions on the market today.

(October, 2006) BOULDER, CO Training Peaks LLC is proud to announce a partnership with CEO Ironman Challenge. Under this newly formed partnership, Training Peaks will be the Official Training Software of the CEO Ironman Challenge. CEO Challenge LLC is the worldwide leader in sport competitions for CEOs, with events organized that pit CEOs head-to-head in Ironman, golf, cycling, triathlon, and even fly-fishing events.

With Training Peaks, CEOs will be able to find the perfect training solution to fit their needs. Training Peaks offers a wide selection of training solutions including an online Virtual Coach and pre-built training plans from leading experts in endurance sports. Training Peaks software can easily be tailored to the busy and demanding lifestyle of a CEO. Daily e-mails outlining their training plan for the day will be delivered right to their e-mail, phone or PDA. All plans are customizable to adjust to their busy lifestyle needs.

CEO Ironman Challenge is dedicated to providing superior service to their customers. That is why President Ted Kennedy chose Training Peaks as the official training software, “The CEOs that compete in our events expect nothing but the best from us. They have come to expect us to partner with industry leaders in each category, and find the products and services to meet their needs. As far as training solutions, there is no question that Training Peaks is the perfect fit. For most CEOs, finishing the Ironman strong is their primary goal, and for a select few, earning a much coveted slot to the Ironman World Championship is their goal. Either way, Training Peaks is the perfect companion to help them achieve their goals.”

The partnership will be launched this week in Kona at the CEO Ironman World Championship welcome dinner.

CEO Challenge LLC is pleased to announce that CEO Ironman Challenge events will be offered in conjunction with the following Ironman races in 2007:

Spec Savers Ironman South Africa – March 18
Port Elizabeth, includes a post-race African safari

Panthers Ironman Australia – April 1
In Port Macquarie, and hosted by legendary triathlete Chris Legh

Ironman France – June 17
In Nice, on the French Riviera

Ford Ironman Coeur d’Alene – June 24
Quickly becoming one of the most popular Ironman races in the world

Standard Chartered Ironman Korea – August 26
On the beautiful island of Jeju

Plus, a CEO Triathlon Challenge will be offered at the St. Croix Ironman 70.3 event on May 4

TrainingPeaks, LLC develops and maintains www.TrainingPeaks.com The Ultimate Training Software for Athletes, Coaches and Active Lifestyle Participants.

Information on the CEO Ironman Challenge can be found at www.ceochallenges.com, or by contacting Ted Kennedy at Ted@ceochallenges.com, or at 720-222-3043.