Training Peaks and Ben Greenfield at Can-Fit-Pro: how to be a successful online personal trainer

This week in Toronto, TrainingPeaks representatives and personal trainer Ben Greenfield attended the Can-Fit-Pro conference, a fitness industry trade show in Canada that attracts thousands of trainers, nutritionists, and other wellness professionals and enthusiasts every year. As more and more people rely increasingly on the internet to help them organize their lives, the idea of online personal training is really starting to take off, with many exciting implications for the fitness industry. By using online client management software such as TrainingPeaks, fitness professionals can increase their efficiency, improve client retention, and develop multiple streams of income.

Ben Greenfield, a personal trainer and endurance coach who uses TrainingPeaks to help leverage his time, has found great success creating a lucrative career out of his passion for fitness and training. During a presentation he gave at the conference on the advantages of using technology in his business, Ben explained how he has been able to earn an income from not only face-to-face meetings with clients, but also through delivering online training plans, selling e-books, and marketing fitness and nutritional products online.

“I’m earning money while I’m earning money,” explains Ben, describing how while at the same time that he may be meeting with a client, his online training plans, books, and products are selling themselves. “Every morning is like Christmas – I wake up and check my email to discover that while I was sleeping, other people were looking for ways to get fit, lose weight, and live a healthier life, and I was able to help them do that.”

In addition to Ben’s training plans selling while he sleeps, he has also discovered the power of efficiently managing the time that he spends interacting with each client. By modifying templates that he has already created in TrainingPeaks for other clients, Ben is able to quickly design expert training programs for any goal, from a weight loss program to an Ironman preparation course. He has also saved many lectures, podcasts and phone calls that are available for reference on his website to clients who have questions about their own training and nutrition.

“I’m almost afraid to admit it, but I have found a system that allows me to very efficiently deliver expert guidance to a large number of people, maximizing both my free time and my income,” Ben explained. “If you think about how much I charge each client per month and how many hours I spend per month on each client’s program, it becomes clear that my time is at least as valuable as other experts in their fields, such as doctors, lawyers, and professors. Personal trainers should remember that the service they offer, which is knowledge that people can use to live longer, healthier, more active lives, is incredibly valuable, and they should strive to create business models that allow them to leverage their time and charge a fair price for this service.”

Learn more about how Ben has grown his business, and how you can too, on his website at www.trainfortopdollar.com.

Comments

[Chris Jennings]

There's a typo in the source code for the Train For Top Dollar link. This is the link you have
http://www.trainfortopdollare.com/

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